Google AI Mode: What Charities Need to Know to Stay Visible in Search Results
The way people use Google is changing… again. And this time, it’s likely to affect how your charity or non-profit is found online. We’ve already seen AI Overviews appearing at the top of some search results. Now, Google is rolling out something even more significant: AI Mode. It’s currently available in the US but expected […]
Google AI search results and the health sector
The report discusses concerns from healthcare organizations regarding Google’s AI Summaries, highlighting issues with misinformation and the need for credible, high-quality content online. While proposals to improve trust in AI results are well-intended, they overlook the importance of digital literacy in charities. To influence AI outcomes, healthcare organisations must enhance their own online presence and demonstrate they meet Google’s standards of experience, expertise, authority, and trust.
Why isn’t Google showing your meta description?
Google won’t display your meta description if it finds something better on the page. Turn that to your advantage.
30% of all UK Purchases were made Online in April 2020
Online retail reached 30% of all retail sales in the UK in April 2020 as consumers switched to eCommerce during lockdown. According to the latest monthly retail report from the UK Office for National Statistics, 30% of all retail purchases in the UK were made online during April. That’s a jump of over 8% from […]
Let Them Locate You
Let your followers come and find you by using the Instagram location sticker to tell them where you are. There are many reasons you could want to use this, including to invite your followers to an event, or to show off that you are on a business trip abroad. As a company, you want to […]
The problem with cheap
Despite having wheels and not actually hovering, the Hoverboard has become one of the most-wanted gadgets of 2015. The self-balancing boards that let the rider glide along while standing perfectly still, giving the impression of moving like a vampire, have become an international craze. They became infamous when hoverboards were made illegal on UK streets and someone has just been charged with […]
The Entrepreneurial Work-life Balance
One of our Founders, Alec East, was interviewed for The Guardian in an article about the entrepreneurial spirit and finding a work-life balance. We only discovered it because we spotted the backlink when checking our professional SEO tools. The reporter was exploring A survey from NotOnTheHighStreet, which showed that half of working fathers were questioning their work-life balance and starting their […]
We Are Five
On 1st October 2015, Narrative celebrated our fifth birthday and five years of helping businesses achieve more online. So much has changed in the five years since we set-up our digital agency in Bedford, including a name change (we used to be called THBOOM!), moving into a bigger studio space ( twice ), and evolving the business […]
Formula for the Perfect Content Marketing Blog Post
Formulas can be really useful. They provide a set of prescriptive rules that, if followed properly, turn out the same results every time. We have formulas for medicine, formulas for drinks and baby formula because we want consistency and reliable results in all those things. Then we have Formula 1 racing which, to many people, […]
Content Marketing for small businesses. It’s ok to be imperfect.
So, you already know that it’s vital, if you want to successfully promote your business online, that you regularly put fresh content onto your website and onto social media (right? If not then read our post which covers basic digital strategy and SEO). The problem is how on earth do you find the time and […]