Search & AI visibility
We help charities be found, trusted and chosen: in Google, and in the AI answers people increasingly rely on. If your website isn’t appearing in search results for relevant searches, or it’s not cited by AI Overviews, ChatGPT, Claude, & other LLMs, you are invisible to a growing share of the people searching for what you do.
A clear, prioritised picture of where your visibility breaks down and what to fix first.
A sustainable approach that fits your goals, your team and your internal processes.
Site speed, crawlability, structured data and schema, and accessibility. The foundations visibility is built on, and often where the quick wins live.
Content that answers the questions your supporters, beneficiaries and funders actually ask, structured for people, search engines and AI systems alike.
In simple terms, by being the clearest, best-evidenced source available. AI systems favour pages with direct answers, named authors, cited sources, review dates and clean structure. We audit your content against those standards and rebuild templates so your pages are citation-ready.
We contributed to the Patient Information Forum’s guide to appearing in AI search results.
Google and AI systems judge health, finance and crisis content against E-E-A-T: Experience, Expertise, Authoritativeness and Trust. Inaccurate or thinly evidenced content gets suppressed or misrepresented, however well intentioned.
For health charities and medical non-profits we provide EEAT-focused audits, medical and FAQ schema, content governance (authorship, review cycles, sources), and AI Overview accuracy monitoring.
WMUK, a rare cancer charity, doubled its web traffic by reaching a broader audience on more relevant terms, and is now cited accurately in Google AI Overviews and ChatGPT.
A health information charity lifted organic visits to priority topics by 36% after template and schema changes; enquiries from those pages doubled in three months.
Health charities, arts and cultural institutions, advocacy and community organisations, educational non-profits, financial inclusion groups, and environmental organisations. We adapt to your sector, audience and capacity.
Request an SEO audit, or start with a free 30-minute call. No obligation, no pitch.
