Digital Agency for Third Sector

AI for charities.

AI in non-profits should be practical honest built around your mission

Most charities are already using AI. Few have the strategy, policy, or governance to do it safely.

We help charities use AI sensibly across fundraising, content, data, and service delivery. Without vendor bias. Without generic frameworks.

of charities are now using AI
(up from 61% last year)
0 %
are worried about the implications
0 %
have reviewed governance to give trustees proper oversight
0 %

Many charities are experimenting with AI.
Few are doing it with a plan.

Since November 2025, the Fundraising Regulator requires charities to have an AI policy in place before using AI tools for fundraising. Getting AI wrong can be serious. Your data may include personal data of vulnerable people, and your reputation for trust is an income driver.

For many charities, this may be just a compliance requirement. 

But there’s so much more.

Six ways we help non-profits with AI

We don't offer a standard AI package. What we have is a clear set of things we're good at.

AI strategy

A practical plan for how AI fits your organisation, aligned with your mission, your team’s capacity, and your existing systems. Not just a document that sits in a drawer.

Your AI policy, written for your organisation. Compliant with the Fundraising Regulator’s updated Code. Ready to publish. Trustees and funders can stand behind it.

Governance & trustee support

Helping your board understand AI well enough to make decisions and accept accountability. Includes risk registers, oversight frameworks, and briefings for non-technical trustees.

AI for fundraising & communications

Where AI can make a real difference to your income and reach, and where the risks are highest. We help you navigate both: content, donor communications, grant writing, and more.

AI visibility & search

How AI is reshaping search, and what your charity needs to do to stay visible and cited. Content strategy, structured data, and LLM-readiness for the organisations that depend on being found.

AI audit & readiness review

A focused assessment of where your organisation is with AI: what tools are in use, what risks exist, what governance is missing, and what to fix first. Clear output. Actionable priorities.

Why choose Narrative

No vendor alignment

We’re not reselling any AI platform. We don’t have a tool to push. Our advice starts with your organisation, not a product roadmap.

Charity-specific, not repackaged

We work with charities, CICs and voluntary sector organisations. We understand the Fundraising Regulator’s requirements, the data sensitivities, the trustee accountability structures, and the resource constraints. 

Digital breadth that matters for AI

AI doesn’t sit in isolation. It touches your CRM, your website, your content, your fundraising platform, your beneficiary-facing services. We’ve worked across all of those. That matters when you’re trying to understand how AI actually intersects with what you already have.

Honest about what we don't know

AI is moving fast. Anyone who tells you they have all the answers is selling something. We tell you what we’re confident about, what’s uncertain, and when you’d be better off waiting.

How it works

Every engagement is different. But most follow a similar shape.

1

Start with a conversation.

30 minutes, with no pitch. We listen to where you are, what’s pressing, and what you’ve already tried. No charge.

2

Agree what's needed.

Sometimes that’s a focused audit. Sometimes it’s a strategy engagement. Sometimes it’s one specific deliverable: a policy document, a governance briefing, a content review. We scope it together.

3

Deliver something you can use.

Not a 50 slide deck full of possibilties. A document your trustees can adopt, a plan your team can deliver, or a clear answer to the question that was keeping you up.Start with a conversation.

A note on honesty

There’s a lot of AI hype in the market. Agencies promising transformation; Consultancies packaging generic frameworks with a charity logo on the top.

We’d rather be genuinely useful than impressive. The Fundraising Regulator is explicit about the risks: AI can generate plausible but inaccurate content, leak sensitive data, replicate bias, and produce unintended consequences. We don’t pretend otherwise.

The Fundraising Regulator is clear: it is for each charity to decide if using AI is right for them. We take the same position. Our job isn’t to sell you AI, it’s to help you decide if, when, and how you choose to use it.

Book a free 30-minute, no obligation call