Audits & discovery
A charity digital audit is a focused, evidence-based review of one area of your digital presence. It produces a short, prioritised list of fixes ranked by impact and effort, so you know what to do first and why.
Most charities know something isn’t working; they’re just not sure what, or where to start. An audit answers that quickly, without a long commitment. It is the lowest-risk way to work with us: an honest outside view, a plan you can act on, and no obligation to take the next step.
Evidence, not opinion. We report what’s actually happening, measured against what good looks like for a charity of your size.
Prioritised by impact and effort. What to fix now, what needs help, and what can wait. Never a 60-page report.
No obligation. A standalone piece of work. Many clients continue with us; the audit gives them the confidence to act.
The website & accessibility audit reviews technical health, mobile performance and Core Web Vitals, content structure, user journeys, and WCAG compliance.
Good for: charities whose website feels like it’s underperforming, and essential before briefing a rebuild, so the new site doesn’t repeat the old mistakes.
Only a quarter of UK charities say their digital services are genuinely accessible.
Charity Digital Skills Report, 2025. The people excluded are often the people you exist to serve.
Search is no longer ten blue links.
If AI Overviews, ChatGPT and Claude can’t cite you, you’re invisible to a growing share of the people searching for what you do.
The SEO audit maps your keyword coverage, content structure, technical signals, EEAT indicators and AI citation eligibility. For health, financial wellbeing and crisis support charities, we assess your content against the higher standards applied to sensitive topics.
Good for: charities that aren’t being found, or that suspect their search presence is weaker than it should be.
The donation journey audit follows a supporter from campaign page to thank-you: where people drop off, what makes mobile completion hard, whether the ask is calibrated to your audience, and what stewardship looks like after the gift. Over £3.3 billion flows through charity websites and giving platforms each year (CAF UK Giving Report, 2026); friction in that journey is lost income.
Good for: fundraising teams who suspect their digital giving experience is costing them money.
The eCommerce audit reviews product presentation, checkout flow, mobile experience, fulfilment communication, and the gap between customers and supporters, including whether shop data reaches your CRM and email platform.
Good for: charities whose shop underperforms, or where the shop and the fundraising feel disconnected.
Start with digital maturity. Mission Ready, our fixed-price discovery, benchmarks your whole digital estate against sector data and gives you a prioritised 90-day plan. Or tell us what’s frustrating you, and we’ll suggest where to start.
Every audit produces the same kind of output: a written, prioritised set of recommendations with the evidence behind each one, separated into what your team can fix now, what needs external help, and what can wait. We keep it as short as it can usefully be, and where relevant we show you what a realistic next step looks like.
Familiarity is a kind of blindness: the donation form your team has seen a thousand times is the one supporters quietly abandon. An audit gives you evidence, and evidence is what changes minds and unlocks budgets.
“Charities most want consultancy to assess where we are and what next steps would have the biggest impact in a cost-effective way.”
Charity Digital Skills Report, 2025. That is what an audit is.
Tell us what’s frustrating you or what you’re trying to achieve, and we’ll suggest where to start. No obligation, no pitch.
