SEO Tips for Small Businesses
Search Engine Optimisation is one of the fundamentals of any digital strategy but SEO specialists can be expensive so, as a web consultancy, we’re regularly asked what small business owners can do for themselves. We put together the following short list of SEO essentials; some the basics that professional SEO specialists look for in a site […]
What is on-site SEO?
On-Site SEO is the area of search engine optimisation concerned with what happens on your site. Partly to do with content and partly code structure, on-site SEO ensures all the boxes are ticked regarding where and how often keywords appear, xml sitemaps. Good on-site SEO does not guarantee a good result for organic search, but […]
What Impact Will Speed Have on my Website
Some things in life are best done slowly. Loading web-pages isn’t one of them.
The S in SEO now stands for Social
How a Penguin stole your PageRank. The importance of Social Signals, AuthorRank and Quality Content in SEO.
What is Off-site SEO?
Off-site SEO is the side of search engine optimisation concerned with what happens away from your site, most commonly getting inbound links. While there’s a lot of issues surrounding inbound links and companies selling them, Google ranks websites according to authority so a hundred links from generic websites won’t be as powerful or effective for […]
What is Black Hat SEO?
With recent advances in search engine algorithms, black hat SEO has become almost impossible and many of the techniques commonly used (and still sold to naive webmasters) will actively undermining your search position.