Digital Agency for Third Sector

Google AI search results and the health sector

Google AI Overviews and Healthcare Charities

The report discusses concerns from healthcare organizations regarding Google’s AI Summaries, highlighting issues with misinformation and the need for credible, high-quality content online. While proposals to improve trust in AI results are well-intended, they overlook the importance of digital literacy in charities. To influence AI outcomes, healthcare organisations must enhance their own online presence and demonstrate they meet Google’s standards of experience, expertise, authority, and trust.