Business needs to discuss the “C” Word
No, not that c-word, the other one: Christmas! Christmas 2020 is set up to be the biggest opportunity for e-commerce in UK retail history but many businesses are not prepared. It is September 2020 and, as I write this, new lockdown restrictions have been announced for North East England, North West England, the Midlands and […]
eCommerce at Creative Bedfordshire
We’ll be talking eCommerce for the small, creative business (with a focus on Shopify), at the Creative Bedfordshire event on 3rd Nov at the Gordon Arms on Castle Road, Bedford. To find out more about what we can do for your business, check out our eCommerce info, or get in touch. We’ll be giving a quick-start guide to […]
Hidden Netflix Genres And The Paradox of Choice
You don’t get many surprises with Netflix. Netflix won’t, for example, suddenly pop a list of Japanese action movies into your results just because they have them available, because that would be unexpected to most of its customers. Netflix aims to provide a better user-experience by curating your results and that’s usually a good thing. Netflix has […]
Never trust anyone who is passionate about their work
[ edit – 02 June 2016 : I stumbled across Google says “Passionate People Don’t Use The P-Word… which summarises parts of Erick Schmidt’s book, How Google Works, suggesting that Google share many of the same concerns as I do about people who claim to passionate. ] If I had a penny for every time someone told me they were passionate […]
Online Sales Through Mobile & Tablet Plateau
It looks like the the way in which we buy online is beginning to settle down. While, overall, online continues to take more share of all UK retail sales, more and more people have been opting to buy through their mobiles & tablets instead of their desktop PC or laptop, until now. According to IMRG and Capgemini, 42% […]
The OED gets more responsive
People can be averse to change, even when that change is necessary & inevitable. The recent news that the Oxford English Dictionary is adding twitterati and meh have caused a bit of a fuss on the interweb because of this aversion to change, however there’s a more fundamental issue at play and, to truly understand the significance of this, we […]
Shopify for Charities
The Technology Trust is offering charities a cut-price deal on Shopify, the cheap & powerful eCommerce platform, so we thought it was a good time to pass on some of what we’ve learned building successful eCommerce sites with Shopify. The Technology Trust states ” Shopify is a complete hosted ecommerce solution that allows organisations to set up an […]
Formula for the Perfect Content Marketing Blog Post
Formulas can be really useful. They provide a set of prescriptive rules that, if followed properly, turn out the same results every time. We have formulas for medicine, formulas for drinks and baby formula because we want consistency and reliable results in all those things. Then we have Formula 1 racing which, to many people, […]
Google Wants You To Support Smart Phones
You know what it’s like: You’re browsing on your smart phone and see a link to something really interesting; you click it and, suddenly, you’re redirected to a cut-down mobile site that refuses to show you what you were looking for. Frustrating isn’t it? Well Google thinks so too and is taking steps to discourage […]
Content Marketing for small businesses. It’s ok to be imperfect.
So, you already know that it’s vital, if you want to successfully promote your business online, that you regularly put fresh content onto your website and onto social media (right? If not then read our post which covers basic digital strategy and SEO). The problem is how on earth do you find the time and […]