Strategy - Narrative Industries

What is Multi-Variate Testing?

The film Groundhog Day came up in a pub conversation the other day. In the 1993 comedy feature film, Groundhog Day, Bill Murray plays Phil Connors, an arrogant, egocentric TV reporter assigned to cover the annual Groundhog Day event in a small American town. Phil wakes to find himself caught in a one-day time loop; every morning […]

Creative Domains

Having a memorable domain name is one of the recommended requirements of a decent website but you might have noticed that almost every domain name you can think of has already been taken. The problem is that there was a finite number of .com’s .co.uk’s etc. which is why ICANN decided to release a […]

The End of Windows XP

What does it mean to your business? Windows XP was released in 2001 and has been Microsoft’s most popular operating of the last decade. It was stable, reliable and, for many businesses, there was no financial benefit in upgrading to any of its successors: Vista, Windows 7 or Windows 8. Officially, Microsoft stopped supporting it […]

Keep Taking the Tablets

Even The Economist is reporting on it: tablets & smartphones have taken over and they’re changing the way people use the web & buy online, but it’s surprising how many organisations have yet to make the changes necessary to take advantage of this change. Does your web strategy include mobile? Research firm Gartner recently reported […]

Shopify extends into POS

We’ve used several eCommerce solutions over the years but have been very impressed with newcomer Shopify. Shopify provides a low-cost entry point into eCommerce; for as little as £20 per month you can get a fully functional, very respectable, easy to use online store. It’s not enterprise level but it is surprisingly well made and, for anyone […]