The Machine Heuristic – or why we trust computers like they’re gods, not gadgets
Imagine you’re in a hospital waiting room. You are given exactly the same advice from two different sources. One is a friendly volunteer in a fleece. The other is a very expensive-looking robot with a calm voice and flashing lights. Most people, rationally or not, trust the robot. This is called the Machine Heuristic. It’s […]
Bebo is coming back
Bebo is coming back in February 2021
Get Rik Mayall to Number 1
Many of us of a certain age were deeply saddened by the passing of Rik Mayall. His appearances in such iconic shows as A Kick Up The Eighties, The Young Ones and Blackadder, to name a few, shaped our formative years and had a huge impact on British comedy history. He will be missed. Once more unto […]
Get Facebook Likes via Mobile SMS
Get Facebook likes at events, trade shows & presentations by text
The Connected Customer is Here
The connected customer isn’t just about technologies or whether you have a mobile-friendly website, it’s about radical changes in consumer behaviour & expectations that impact on your business model.
Facebook Home
We all wanted to see a Facebook Phone or Facebook OS because it’s big and exciting and we like the shiny things but what they’ve actually done is much, much cleverer and far more likely to cane your data plan.