stop distracting people on your website
Before we start take a look at that cute cat. While it may have got your initial attention, you’re not so interested in what we have to say now are you? In fact some of you may have already left this page altogether, and are now happily searching on Google for more cat photos. You […]
How Cognitive Load Is Costing You Customers
No-one likes hassle. If it takes a lot of thought to work something out, then people are far less likely to do it. I don’t imagine thats a revelation to you, but somehow many businesses seem to forget about this when designing how customers use their services and driving people away. Even if a customer does use a difficult […]
Google SEO Update Favours Blue Websites
SEO 01 April 2016 [ edit: Before reading this, you should probably check the date it was published on – 1st April… OK.. got it?] First it was keywords, then it was inbound links, SSL, social & mobile support and then Accelerated Mobile Pages but the latest innovation to Google’s algorithm appears to favour blue websites, or ones that heavily feature […]
We Live in Amazing Times
The other day, I noticed a fellow digital peer was having one of those #FirstWorldProblems moments on social media. “My Internet connection is slow.” he posted, before he added “I’m on a plane. A metal tube. At 34,000 ft… I deserve a kick in the shins…” It reminded me of a similar event that happened to me back in […]
Never trust anyone who is passionate about their work
[ edit – 02 June 2016 : I stumbled across Google says “Passionate People Don’t Use The P-Word… which summarises parts of Erick Schmidt’s book, How Google Works, suggesting that Google share many of the same concerns as I do about people who claim to passionate. ] If I had a penny for every time someone told me they were passionate […]
The problem with cheap
Despite having wheels and not actually hovering, the Hoverboard has become one of the most-wanted gadgets of 2015. The self-balancing boards that let the rider glide along while standing perfectly still, giving the impression of moving like a vampire, have become an international craze. They became infamous when hoverboards were made illegal on UK streets and someone has just been charged with […]
We Are Five
On 1st October 2015, Narrative celebrated our fifth birthday and five years of helping businesses achieve more online. So much has changed in the five years since we set-up our digital agency in Bedford, including a name change (we used to be called THBOOM!), moving into a bigger studio space ( twice ), and evolving the business […]
Getting your tone right
The video clip plays a selection of famous Horror & TV themes. The notes are unchanged but have been shifted to a Major Key instead, providing a very literal illustration of how a simple change of tone can transform how something comes across and how you feel about. I especially like the way the theme from the […]
Google Alphabet
A few days ago Google announced it was splitting off into a holding company, called Alphabet, and sub sections for search, advertising, R&D, etc. Everyone has an opinion about it but the day I am qualified to give Google business advice is the day I retire to my own private island. What I am qualified […]
The OED gets more responsive
People can be averse to change, even when that change is necessary & inevitable. The recent news that the Oxford English Dictionary is adding twitterati and meh have caused a bit of a fuss on the interweb because of this aversion to change, however there’s a more fundamental issue at play and, to truly understand the significance of this, we […]