Digital Agency for Third Sector
Digital Agency for Third Sector
We’ll make sure that your digital gives you visibility, clarity, and trust.
The question is whether the people looking for you, or who you’re looking for, can find you, recognise you, and trust you enough to act.
Most donations aren’t the result of a charity’s prompt. According to the CAF UK Giving Report 2026, the single biggest trigger for giving is a friend, family member or colleague – word of mouth. An email from a charity, the report claims, is around five times less likely to prompt a donation than a personal recommendation. People give because something moved them; Because they recognised a cause; Because they felt connected to an organisation and trusted what it stood for.
That recognition and trust doesn’t happen automatically. It’s built – through every search result, every social post, every piece of content, every page someone lands on when they’re looking for help or deciding where to give. And with six million fewer donors in the UK than a decade ago building that recognition matters more than it ever has.
We help you reach more, not just by increasing impressions or follower counts, but by ensuring that you’re present, credible and human at the moments when people are most likely to act.
Some of your best future supporters don’t know you exist. Some know you exist but don’t really understand what you do. Some understand what you do but don’t feel a strong enough connection to act.
Each of those is a different problem – and each has a digital dimension.
Visibility gets you in front of people who are searching for what you do: the person looking for support with a condition your charity addresses, the ethical consumer searching for a cause to back, the grant manager researching organisations in your field. This isn’t just about appearing in search results and in AI-generated summaries, it’s about creating effective content and messaging which shows up in the right way and at the right time.
Clarity means that when someone does find you, they immediately understand who you are, what you stand for, and why it matters. A potential supporter who lands on your site and can’t quickly answer “what does this organisation actually do and why should I care?” Clear and concise communications are essential for people to understand and feel connected to your mission.
Trust is what converts understanding into action. The CAF data is clear: donors with high trust in charities give more than twice as much on average, and are far more likely to give at all. Trust is built through consistency, credibility and clarity – across your website, your social presence, your content, your email communications. It’s also increasingly built through how you appear in search and AI results: are you cited as an authoritative source, or just another vague result?
We improve your visibility, clarity, and trust – not in isolation but by looking at the big picture… so you can raise more income
We look at the whole picture of how your organisation is perceived and discovered online, and where that picture breaks down.
Is it clear what you do, who you help, and why it matters – in language that speaks to the person who doesn’t already know you? Does your positioning differentiate you, or does it sound like every other charity in your space? We help sharpen the message so it travels.
Are you producing content that answers real questions – from potential donors, beneficiaries, commissioners, funders and partners? Is it structured so search engines and AI systems can understand, cite and show it when people need it? Are your most important pages performing, or are they invisible to the people who need them most?
Where do you appear for the terms that matter? What does the gap between your impressions and clicks tell you about how compelling your search listings are? Are you capturing the people already looking for what you offer, or losing them to better-optimised competitors?
Are you showing up consistently, in the right places, with messages that are relevant? Are you making it easy for supporters to become advocates; the word-of-mouth amplifiers who (according to CAF UK Giving Report 2026) are five times more effective than your own email list at prompting a donation?
Do the signals on your site – authorship, sources, governance, review dates, schema – tell search engines that you’re a credible, trustworthy organisation? Especially if you work in health, financial wellbeing, crisis support or legal advice, this matters enormously for whether your content gets shown or not.
With Google AI Overviews, and people increasingly turning to LLMs like ChatGpt, Claude, Gemini etc for answers, are you showing up when people need you? We recently contributed to the Patient Information Forum’s guide to appearing in AI search results and the guide is available to its members.
This work is for communications managers, digital leads and senior teams who know their organisation isn’t as visible or well understood as it should be, and suspect that’s costing them supporters, income and impact.
You might be producing content that isn’t finding an audience. You might have a strong mission that isn’t coming through clearly in your digital presence. You might be invisible for the search terms your beneficiaries or supporters are actually using.
You don’t need a rebrand. You need a clear-eyed look at what’s working, what isn’t, and where the biggest opportunities are.
A focused look at how your organisation appears online – in search, in AI results, and to the audiences that matter most – with a prioritised set of recommendations.
If you’d rather start with a conversation about where you are and what’s getting in the way, we’re easy to talk to. No pitch, no deck, no obligation – just a useful 30 minutes.
Reaching more isn’t about more traffic to the website, or more followers on your social media accounts; it’s about being present & relevant at the specific moments when someone is most likely to act. The person who’s just been diagnosed with a condition and is searching for support. The donor who’s just read something in the news and wants to do something. The commissioner who’s assessing organisations for a tender. The young person in crisis at midnight who types something into a search bar hoping someone will answer.
At each of those moments, your organisation either shows up or it doesn’t. And when it shows up, it either builds confidence or erodes it.
We’ve seen charities appear prominently in search results for terms their own service users are using – but with fundraising-focused pages instead of support content, effectively turning-away the people who need them most at the moment they reach out. We’ve seen organisations doing genuinely important work that barely registers online because their content is thin, their messaging is unclear, and their digital authority is low.
These are fixable problems. And fixing them doesn’t just improve reach – it improves everything downstream, including income.