Digital Agency for Third Sector
Digital Agency for Third Sector
Six million fewer people donated to charity in 2026 than a decade ago. Total UK donations fell by over a billion pounds: the first year-on-year decline since 2021. The donors who remain are giving less on average.
In this environment, the charities that grow income will be the ones that do two things well: they make it known they are worth supporting, and they make supporting them easy.
Neither happens by accident.
We help you build the digital foundations to earn the trust of donors, and the tools to keep it.
With donor fatigue and stretched finances impacting fundraising, it’s essential that charities have the digital fundamentals in place: diversified revenue streams, communications, data, analytics, SEO, CRM, CRO.
How mature is your organisation’s use of digital?
We start with where your income is being made, where it is being lost, and what is getting in the way. That means looking at the whole picture, not just a form, or campaign message in isolation.
Does your positioning speak to someone who does not yet give to you, not just the one who already does?
Are the right people finding you at the right moments: search, social, email, word of mouth?
Where do people drop off? What is the mobile completion rate? Is Gift Aid explained in a way that helps, not hinders?
What happens after someone gives? The sector loses income from people who gave once and were never given a good reason to come back.
Does your CRM reflect reality? Without clean, connected data, every other improvement is harder to sustain and harder to prove.
What are you missing out on? Where are the gaps & new opportunities? This could be anything from eCommerce, or optimising corporate partners.
This work is for fundraising teams who know income needs to grow and suspect (or know) that the digital foundations aren’t where they need to be. You might be running appeals and campaigns that perform inconsistently. You may not which campaigns are performing best. You might have a donation flow that hasn’t been properly reviewed in years. You might have a CRM full of data you don’t quite trust.
We offer two ways to start:
A focused review of your key income journeys, donation forms, campaign pages, stewardship sequences and data flows, with a prioritised list of what to fix and why. Fast to commission, practical in output, designed to show value quickly.
If you’d rather start with a conversation about where you are and what’s getting in the way, we’re easy to talk to. No pitch, no deck, no obligation – just a useful 30 minutes.
Earning support requires brand clarity, content and communications. Making support easy requires close attention to the mechanics: donation flows, campaign pages, stewardship sequences, CRM, & data.
The CAF data is clear: donors with high trust give on average more than twice as much as those with low trust. A frictionless donation page means nothing if nobody knows about you or trusts you enough to reach it. Perfect brand communications mean nothing if the donate button leads somewhere that doesn’t work on mobile.
Nearly two in five donors say they only give when directly asked, or when personally moved by an appeal. The question is whether your digital presence is doing either of those things well.