Reach
Reach is the number of unique users, stated as a percentage of the target market, who have viewed your content ( post, tweet, status update, etc) or online advertisement (like a banner ad).
Robots
Robots, bots, crawlers or spiders work for search engines and crawl the web gathering information on new web pages, updating old pages and deleting dead pages. They follow links, some can run javascript and most of them hate Flash.
Robots.txt
A Robots.txt file is just a text file that sits on your site and tells the search engine bots to ignore certain folders, such as the admin of your Content Management System. The point of a robots.txt file is to prevent certain files appearing in search results however, search engine don’t have to comply,and the […]
What is on-site SEO?
On-Site SEO is the area of search engine optimisation concerned with what happens on your site. Partly to do with content and partly code structure, on-site SEO ensures all the boxes are ticked regarding where and how often keywords appear, xml sitemaps. Good on-site SEO does not guarantee a good result for organic search, but […]
Search engine results page (SERPS)
Search engine results pages (SERPs) display after entering a keyword and pressing search. They present a list of links to relevant websites based on the search query, showcasing the information provided by the search engine. SERPs are essential for navigating online content efficiently.
What Are Vertical social networks?
Vertical networks (or vertical social networks) connect people who have very specific interests or passions. To be considered a vertical network, the focus of that group must be a specific niche, but the breadth of that niche can be quite broad within it. The “vertical” refers to the shared interest – the only thing the […]
Semantic Web
Part of the Glossary of Web Terms The Semantic Web is a project under the direction of the World Wide Web Consortium (W3C) which aims to extend the current Web and will allow you to find, share, and combine information more easily. It’s requires a change in the way we currently design & build for […]
Content
A generic term that literally means “The things that are held or included in something” but, in terms of a website, relates to the text, video, audio, images, downloadable PDFs etc. that populate your site. Ideally your content strategy should ensure all content is relevant and of interest to your targeted audience so that it […]
What are hits and why are they different to visitors, page views or visits?
A single webpage will usually have multiple files in it – a logo, various images, javascript libraries, CSS files for layout, etc. Your browser sends seperate requests for each one of those files and the web server logs each separate request for a file as a “hit”. A very basic, single web page with ten images, […]
eBooks / e-books
e-books or ebooks are electronic versions of books which can be downloaded from the internet and read on your PC or hand held device. Originally developed to be compatible with screen readers for visually impaired, they are now the standard form for Kindle and other hand held devices and sales of eBooks now account for a […]