What is Multi-Variate Testing?
The film Groundhog Day came up in a pub conversation the other day. In the 1993 comedy feature film, Groundhog Day, Bill Murray plays Phil Connors, an arrogant, egocentric TV reporter assigned to cover the annual Groundhog Day event in a small American town. Phil wakes to find himself caught in a one-day time loop; every morning […]
What is a Conversion Funnel
A conversion is when someone, e.g. a visitor to your website, does something you want them to, e.g. signs up to your newsletter, makes an enquiry, buys a product etc). A conversion funnel is just a way of describing the individual stages that a person goes through to “convert” from one state to another – […]
What is Online Reputation Management?
You’ve got a great product or service. Your customers are happy, your staff are content and your ethics are above reproach. You’ve spent a long time nurturing your website’s SEO until you sit comfortably in top search results but then, one day, you notice that something is wrong with those search results: the next result […]
What is Content Marketing
Part of the Glossary of Web Terms More than just generating blog posts and stories, Content Marketing is the use of targeted content, distributed through various channels, to achieve specific marketing goals. Content marketing is widely considered the next phase of advertising because, when done well, the audience actually wants to receive the marketing content. Increasingly linked to […]
What is the Mobile Web
The mobile web, is a generic term – like the terms “one foot experience” or the “third screen” – that refers not just to websites that are suited to mobile devices but also to the behaviour and mindsets of the people using the internet on mobile devices. It is fairly obvious that someone browsing the […]
What Does Keyword Mean?
In simple terms, Keywords are the words (or search terms) people use to search. It’s what they type into Google or Bing etc. If you want your website to show up when people search for a specific keyword, that keyword must appear on your site. Competition for certain keywords is very hot and search engine […]
What is Responsive Design
Responsive is a design approach that ensures websites display correctly across the plethora of devices and screen sizes that people use. Responsive design creates an optimal viewing experience on practically any device and does not require any complex server side code or alternative content. Exactly the same content is piped to everyone, regardless of device, […]
What is a Call to Action
A call to action (CTA) is a specific instruction meant to prompt a user to perform a specific task. Usually in the form of a banner, button, or some type of graphic or text, they are used to drive visitors down a conversion funnel. Calls to action can (and should) be tested & monitored so they can […]
Digerati
Something of a pejorative term, the Digerati is a name for the collection of people who are visibly concerned with all things digital. The digerati may include famous computer scientists as well as tech magazine writers and technical artists. A particular industry or subject of interest may have its own digerati who may be able […]
What is a Social Media Profile?
A profile is the information you give about yourself when you sign up for a social networking site. It’s what used to be referred to as account information but, as the level of personal details increased, the term profile became more relevant. As well as a picture, you can include your interests and passions such […]