Why CAF Report claims email “underperforms”, & what that really means for your fundraising
Buried in the CAF UK Giving 2026 report is a figure that’s been prompting a sharp intake of breath in fundraising circles. Only 3% of donors said an email from a charity prompted their last donation! Meanwhile, the report shows Word of mouth from a friend or family member delivered 17%. Cue the hot takes: […]
Digital for Charities: April Round-up
AI dominated the digital for charities news & stories in April’s – and not entirely in a good way. Governance, trust, and the gap between what boards think is happening and what staff are actually doing dominated the UK conversation. Meanwhile, Europe’s AI Act negotiations hit a wall, and some useful global fundraising research hardened […]
Crisis Ux: How I Found Myself On The Receiving End Of Bad Ux When It Really Mattered.
When someone visits a charity website in crisis, UX isn’t just good practice. It can be life-saving.