Google Bomb
Google Bomb or Googlewashing is when a group of people collaborate to get Google to associate a specific keyword with a particular link, image, person or site. When done successfully it’s known as a Google bomb and was brought to fame when a search for for ‘dumb m*th*rf*ck*r’ sent people to a site about George […]
GoogleWhack
A game where you find a unique combination of words that brings up one result. Ideally you then complete the game by telling the site owner they are a GoogleWhack. The comedian Dave Gorman made a film and comedy routine about it.
What is a Conversion Funnel?
A Conversion Funnel is a pre-planned set of steps (a journey) that is optimised to take the visitor down a specific path, most commonly as part of a digital marketing strategy. The end result may be a purchase or a sign-up or a download, whatever the desired conversion may be, but the term refers to […]
What Does Organic Search Mean?
Organic Search (or Natural search) results display websites that aren’t paying to have top position – as opposed to the sponsored ads. Getting good organic search results is the goal of SEO and requires a balance of on-site and off-site optimisation.
What Are Business Blogs?
Blogs that are written by companies and organisations are known as business blogs. A number CEOs of major organisations blog, and some businesses encourage their staff to do the same. It can be a powerful way to communicate directly with your customers, partners, suppliers and employees and enables a fast response to any issues and […]
What is Off-site SEO?
Off-site SEO is the side of search engine optimisation concerned with what happens away from your site, most commonly getting inbound links. While there’s a lot of issues surrounding inbound links and companies selling them, Google ranks websites according to authority so a hundred links from generic websites won’t be as powerful or effective for […]
Infographics
Information displayed through graphics. Most commonly this will be a jpg/gif showing statistical data in a visually pleasing and easy to understand way. The goal of the best infographics is to render complex data into self explanatory visuals.
Blogs
A shortened form of the word weblog, blogs are easy to use, self-publishing platforms that have grown to cover practically every aspect of human interest. Micro-blogging (Twitter), photo blogging (instagram), vlogs (video blogs) and other variations have sprung up. Usually targeted to one niche or interest, some of the top blogs have grown huge following […]
Content Management System
A Content Management System (CMS) is software that allows the owner of a website to edit and add content ( text, images, video etc ) usually through a web browser interface. CMS take many forms but they all remove or reduce the need to have a developer make changes to website, saving time & money […]
Atom (RSS)
Many people like to subscribe to a web site using an aggreator or newsreader so they can see new articles from a range of places in one place without having to go to the site. If you provide a feed from your site, as practically all blogs, job listing and modern sites do, it’s likely […]