What is a Landing Page?
Landing pages are a tactic used in marketing & SEO. A landing page is the point at which visitor enters your site. It can be any page, but if you can control it, you can optimise it.
What is a Content Aggregator?
An aggregator is a piece of software (or website) which collects news from other websites, blogs, podcasts and vlogs and makes them available all in one place. At one time these offered SEO opportunities and would rank quite highly in search results but too many websites used the concept purely as a way to get […]
Call to Action
A call to action (CTA) is a specific instruction meant to prompt a visitor to perform a specific task.
Bounce rates
There can a number of reasons for a high bounce rate, from bad design to lack of relevance or just that the visitor found exactly what they came for on the first page
What is Black Hat SEO?
With recent advances in search engine algorithms, black hat SEO has become almost impossible and many of the techniques commonly used (and still sold to naive webmasters) will actively undermining your search position.
Affiliate Marketing
What is Affiliate Marketing?
What Does Above the Fold Mean?
What does Above the Fold mean?
A-List bloggers
Who are A-List Bloggers?
What is (or are) Analytics
Analytics are essential in setting benchmarks & evaluating the success of your online strategies.
What is Astroturfing?
The practice started as an underhand marketing trick but is increasingly common in the strategies of less scrupulous political groups and lobbyists attempting to disrupting intelligent debate