SEO for Health Charities & Medical Nonprofits

Specialist support to help health organisations improve visibility, accuracy, and trust in search engines and AI-generated content.

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Health-related organisations have a unique challenge: your content must be trustworthy, evidence-based and accurate, not just for users, but for search engines and AI systems like Google’s AI Overviews & LLMs including ChatGPT & Claude.

We help you meet those standards, improve visibility, and ensure your content is surfaced in a way that’s clear, correct, and compliant.

Why This Matters

Google and AI tools assess health information against E-E-A-T – Experience, Expertise, Authoritativeness and Trustworthiness. Inaccurate or underspecified content may be suppressed or misrepresented, even when written with the best intentions.

What We Offer for Healthcare Charities

SEO Audits for Health Nonprofits

Technical review, content structure, source links, metadata and EEAT signals

AI Overview Optimisation

Ensure your content is cited or summarised accurately in AI search results

Structured Data & Schema Support

Implement organisation, medical, FAQ, and ClaimReview markup where appropriate

Content Governance & Accuracy Support

Improve update cycles, author bios, review policies and transparency indicators

Our Experience

Patient Information Forum

Contributed to the Patient Information Forum (PIF) guide on optimising charity websites for AI search, to combat inaccurracies being shown in AI Overviews

SEO for rare cancer charity

WMUK is a rare cancer charity that saw web traffic double through reaching a broader audience for more relevant terms, as well as being accurately cited in Google AI Overviews and ChatGPT

Let’s improve how your health organisation appears in search and AI results.

Request an audit or a call with our team.

Common SEO Challenges We Solve

SEO Audits for Health Nonprofits

AI overviews showing incorrect information

AI Overview Optimisation

Health claims without clear sources

Structured Data & Schema Support

Lack of review/update dates or author credentials

Content Governance & Accuracy Support

Improve update cycles, author bios, review policies and transparency indicators