Digital strategy & consultancy
Only 44% of UK charities have a digital strategy, and giving fell by £1.4 billion in 2025. Narrative builds the plan that moves your charity forward: what to fix, in what order, and what to ignore. Then we help you deliver it.
Source: UK Giving Report 2026
Source: Patient Information Forum
Source: Status of UK Fundraising 2026
Every one of them now takes more work to reach, more trust to convert, and better systems to keep.
We hear these in almost every first call. None of them means your charity is failing. Each one means effort is being spent without direction, and that is fixable in weeks, not years.
A prioritised, costed plan built around your real capacity. Every engagement leads to action:
Mission Ready is our fixed-price discovery for charities that want to move quickly without a long commitment. In a few weeks you get:
Strategy earns nothing on its own. What it does is make sure that when you invest, you invest in the right things, in the right order, with the foundations in place. We anchor every engagement to three outcomes:
A strategy engagement usually settles which of these is your right first priority, and what has to be true (data, integrations, team confidence) before real progress is possible on any of them.
76% of charities now use AI tools, but only 2% use them at a strategic level, and 44% of boards rate their own AI skills as poor (Charity Digital Skills Report, 2025). AI readiness is a strand of every strategy engagement we run: which tools fit your organisation, what the data and safeguarding implications are, and how you stay visible and cited as search moves into AI-generated answers.
We have spent over 30 years doing this: in commercial environments where performance is ruthlessly measured, and in the third sector, where budgets are tight and the stakes are human. We know the difference between digital that looks good and digital that does good.
A digital strategy is a prioritised plan that connects a charity’s digital activity (website, data, fundraising tools, content, AI) to its mission outcomes. It states where the organisation is now, where it needs to be, and the sequence of steps between the two. A useful one fits your team’s actual capacity and gets reviewed, not shelved.
Our engagements start with Mission Ready, an initial discovery and 90-day plan. Full strategy engagements are scoped after that, so you never commit to a large project before knowing what you actually need.
Depending on the availability of your leadership team, Mission Ready typically takes a few weeks. A full strategy engagement runs longer depending on the complexity of your organisation. Roadmaps are sequenced in 90-day blocks so your team sees progress from the first quarter.
No. Small charities feel the strategy gap hardest: 30% of small charities have no CRM at all (Charity Digital Skills Report, 2024). A strategy for a small charity is shorter and more selective, and matters more because there is less slack for wasted effort.
Because we build the plan around your capacity and hand it over with owners, timelines and a working session, then stay available while you deliver it. Strategies end up in drawers when they describe an idealised organisation. Ours describe yours.
Most of our engagements start with a free 30-minute call. You tell us about your organisation and what’s stuck. We tell you honestly whether we can help, and we’ll point you in the right direction if we can’t.
