Digital Agency for Third Sector
Digital Agency for Third Sector
Find out why people aren’t finding you, and what it would take to change that. An SEO audit gives you a clear, prioritised picture of where your search visibility is breaking down and what to fix first.
Most charities know they should be doing better in search. The question is where to start. An SEO audit answers that.
We won’t give you a generic list of best practices – you get a specific analysis of your organisation’s actual performance and the gaps that are costing you visibility.
Search is no longer just Google results. AI-generated summaries, knowledge panels, and AI overviews, & LLMs like Claude, ChatGPT, & Gemini are increasingly where people turn to find answers, particularly on health, financial wellbeing and social care topics. If your content isn’t structured to be cited by those systems, you’re invisible to a growing proportion of the people searching for what you do.
Our SEO audit looks at all of it.
We review your search presence across five key areas:
Where do you appear for the terms your supporters, beneficiaries, funders and commissioners are actually using? Where are you invisible, and where are you appearing for the wrong terms or the wrong pages? We map the gaps between where you rank and where you should.
Is your content answering the questions people are actually asking? Is it structured in a way that search engines and AI systems can parse, index and cite? We look at headings, page depth, topic clusters, internal linking and whether your most important content is being found.
Site speed, mobile performance, crawlability, indexing issues, structured data and schema markup. These are the foundations search visibility is built on — and they’re often where the quick wins live.
For charities working in health, financial wellbeing, legal advice or crisis support, Google applies a higher standard, assessing Experience, Expertise, Authoritativeness and Trustworthiness (EEAT). We review your authorship signals, source citations, review dates, governance pages and external authority indicators. If you’re in a regulated or sensitive space, this section of the audit often has the biggest impact.
Is your content being cited in AI Overviews, ChatGPT or other AI-generated summaries? Is it being represented accurately? We assess how your pages perform against the emerging standards for AI citation, and flag where inaccuracies or suppression are likely.
A prioritised action list.
We tell you what’s causing the most damage to your visibility, what’s easiest to fix quickly, and what requires more sustained work. We distinguish between technical fixes your team can make immediately, content changes that require editorial effort, and structural improvements that need developer support.
Where relevant, we’ll also tell you which of your pages have the most potential – the ones that are close to ranking for valuable terms and just need focused attention.
A charity or non-profit SEO audit is useful whether you’re starting from scratch or trying to understand why existing efforts aren’t working.
It’s particularly valuable if your charity works in a regulated or high-scrutiny area like health, mental health, financial inclusion, housing, or legal rights, where search engines and AI systems apply stricter standards to content quality and trustworthiness.
It’s also the right starting point if you’re considering ongoing SEO work. Understanding where you are before committing to a sustained programme means the work is properly targeted from day one rather than based on assumptions.
An SEO audit is a standalone piece of work with a clear output you can act on. Some organisations take the findings and implement them with their own team. Others want support implementing them.
If you want help with the ongoing work of improving your search presence, building content authority, implementing technical fixes, and sustaining visibility over time, that’s a separate engagement we can offer.
We’ve worked with charities and voluntary sector organisations to significantly improve organic visibility, including health charities that now appear in Google AI Overviews and are cited by ChatGPT as authoritative sources.
Request a charity SEO audit Tell us a little about your organisation and what you’re trying to achieve. We’ll confirm whether an SEO audit is the right starting point and what it would involve.
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Not sure if SEO is your main issue? Start with a broader digital audit and we’ll identify where search fits in the overall picture.