Digital Agency for Third Sector

Reach

Reach is the number of unique users, stated as a percentage of the target market, who have viewed your content ( post, tweet, status update, etc) or   online advertisement (like a banner ad).

 

Why CAF Report claims email “underperforms”, & what that really means for your fundraising

Digital for Charities: April Round-up

Support has to be earned before it can be converted

Six million fewer donors. Rising competition. The charities that grow