Turn supporter interest into lasting support with more effective digital foundations.
make every online journey feel effortless
Why this matters for charities (in one breath)
Online is where people act. In 2025, almost a third of all UK retail purchases happened online (Source ONS).
Habits formed during the pandemic have stuck, and supporters expect the same smooth, mobile-first experience from charities as they do from the biggest online retailers.
At the same time, many nonprofits say their tools and skills aren’t keeping up: half report no clear digital strategy, and over a third say their fundraising tech stack isn’t fit for purpose. Only one in five feel they’re getting full value from their CRM.
That’s lost income and missed relationships. Let’s fix it.
Make giving effortless
If it’s easy to do something, more people are likely to do it. We rework donation forms, checkout flows and follow-ups so supporters finish first time, especially on mobile, and feel good about coming back.
What changes: clearer copy and page structure, fewer fields, accessible patterns, faster pages, tap-ready wallets (Apple Pay/Google Pay), and tested social proof that reassures without slowing people down.
What you see: higher completion rates, fewer drop-offs, more regular givers.
Turn moments into momentum
Campaign landing pages, pop-up appeals, seasonal pushes — when the message resonates and the path is clear, action scales. We design journeys that connect discovery (search, social, emails) with swift, satisfying completion — and timely thank-yous that build loyalty, not noise.
What changes: sharp value propositions, relevant asks, smart A/B tests, and triggered stewardship emails that arrive when they’re welcome.
What you see: more one-offs converting to regular gifts; reactivations that stick.
Bring your shop and your CRM together
For charities with online retail, the shop isn’t separate from fundraising; it’s another way people choose to support you. We connect ecommerce, CRM and email so a customer can become a supporter (and vice-versa) without manual wrangling.
What changes: clean capture at source, consent that travels, de-dupe rules, segmentable purchase and gift histories.
What you see: better cross-sell/upgrade opportunities, clearer reporting, less spreadsheet grief. (Plenty of charities say their stacks aren’t working; we make them work before you buy more software.)
Same audience. Same traffic. Better results.
What you’ll like (and measure)
- Improved Conversion: donate/signup/checkout completion, incl. mobile.
- More Engagement: opens, clicks and meaningful follow-on actions.
- Greater Retention: repeat gifts, repeat purchases, upgrades, churn.
In one recent sprint, small changes to form language and structure lifted completions by 20% in 12 weeks.
How we get you there
Discover the leaks: short review of key journeys (donate, shop, event, newsletter) and where value drops.
Fix what matters first: a prioritised 90-day plan with quick wins shipping fast.
Connect the dots: website ↔ CRM ↔ email ↔ donations; dashboards your team trusts.
Keep improving: small tests, regular releases, steady lift.
Charities tell us capacity, confidence and cash are tight. You don’t need a rebuild; you need momentum – practical changes that raise income while building skills. (Sector surveys echo this: squeezed budgets, skills gaps, stacks not working.)
Evidence, without the overwhelm
- People buy, and donate online: the ONS Retail Sales Index shows internet sales approaching a third of UK retail by 2025; expectations for frictionless checkout are mainstream (source ONS).
- Stacks under-deliver: 36% of charities say their fundraising tech stack isn’t fit for purpose; only 21% feel they get full value from their CRM (Source Blackbaud’s Status of UK Fundraising 2025).
- Strategy gap persists: sector tracking shows around half of charities still lack a digital strategy, which drags on income and supporter experience. (Source Charity Digital Skills report 2025)
Where are you now?
- Light digital audit: a quick look at your donate/shop journeys and data flows, with a punchy fix list.
- 90-day plan: ship the first improvements, set the cadence, and prove the value fast.
- Retained support: keep lifting conversion and retention with regular tests and tidy integrations.
Let’s raise more, and keep more.
Start a light digital audit · Talk through your donate or shop flow
Suggested internal links (this is a pillar page)
Make your data usable: connect web, CRM and email; ship dashboards that save hours.
We help charities and CICs strengthen the digital systems that power fundraising, ecommerce and stewardship. The result is clearer journeys, stronger relationships and more reliable income, including unrestricted income from online retail and campaigns.
Be findable and trusted: make your advice/services easier to discover and cite.
Fix the journeys that matter: reduce errors, increase completion, lift accessibility.
We start by understanding your current setup. Then we focus effort where it will have the biggest impact on raising more and retaining more, whether that’s donations, ecommerce revenue or both.
How we help
Get clear
We review your digital fundraising and ecommerce journeys, from donation forms and campaign pages to online shops, checkout flows and follow-up. This gives a clear picture of where momentum is building and where value is being lost.
Set the plan
We turn insight into a practical, prioritised plan. That might involve improving conversion on donation or shop checkouts, strengthening CRM usage for repeat giving or repeat purchase, or helping your team get more from the platforms you already rely on.
Build momentum
We support delivery through hands-on optimisation, integration and advice, staying focused on outcomes rather than activity.
Who this is for
For charities and CICs that rely on digital channels to generate unrestricted income and long-term support.
You may be running appeals, seasonal campaigns or online shops. You may be selling products, tickets or experiences alongside donations. You may be using email, social media or paid campaigns to drive traffic.
This work helps connect those efforts into a system that converts, retains and grows value over time.
What this enables
Higher conversion
Clearer donation, sign-up and ecommerce checkout journeys that work smoothly on mobile and remove friction at the point of action.
Stronger stewardship
Welcome, thank-you and follow-up journeys that support repeat giving, repeat purchase and long-term engagement.
Better use of data
CRM and ecommerce data that work together, enabling cleaner segmentation, clearer reporting and more confident decision-making.
More confident teams
Training, guidance and retained advice that help your people make better digital decisions day to day, across fundraising and online retail.
How change happens
Depending on what’s needed, this work can include:
Conversion rate optimisation
Improving donation forms, campaign pages and ecommerce checkouts through copy, structure and testing.
CRM integration and segmentation
Connecting fundraising and ecommerce activity so supporters and customers receive timely, relevant follow-up.
Email automation and retention journeys
Designing welcome, thank-you, reactivation and repeat-purchase journeys that support long-term value.
Campaign and channel support
Ensuring social media, paid activity and seasonal campaigns feed into journeys that convert and retain.
Advisory, training and retained support
Working alongside your team on specific campaigns or as an ongoing partner, helping you raise and retain more over time.
What we measure
Conversion
Donation, sign-up and checkout completion rates, including mobile performance.
Engagement
Open, click and conversion rates across fundraising, ecommerce and stewardship journeys.
Retention
Repeat giving, repeat purchase, upgrades, reactivation and churn trends.
Ready to raise more and retain more?
Start with a light digital audit.
Or talk through your current donation, campaign or ecommerce journey.
Either way, the goal is simple:
helping more people support your work, and giving them good reasons to come back.
CTAs
- Talk about your donation journey
- Start a light digital audit