See the whole picture; act with confidence; save hours every month.
Start here: [Request a data & integration review] • [Share your top data headache]
Why this usable data matters to charities
Scattered tools and messy records drain time and hide value; clean, connected data makes fundraising, services and comms work better. Many charities say their stacks underperform and CRMs sit under-used; that’s fixable with clearer capture, sensible integration and plain-English governance.
What changes when you’re data is sorted
- Trust your records; cleaner contact and gift data that teams can actually use.
- Connect the essentials; website, CRM, email and donations pass the right data with the right consent.
- Answer real questions quickly; reporting gets faster because fields are standard, sources are known, and exports aren’t a guessing game.
What good data like
Clear forms; required fields that make sense; fewer duplicates; consent that travels; simple naming so everyone speaks the same language. Results show up in supporter care, stewardship and decision-making; your team spends time acting on insight, not chasing spreadsheets.
Recent outcome: after cleaning capture at source and joining web ↔ CRM ↔ email ↔ donations, duplicate and obsolete records fell by 43%; email performance improved and monthly reporting took less time.
A little evidence; no stat dump
- Stacks underperform: 36% of charities say their fundraising tech stack is not fit for purpose; only 21% feel they get full value from their CRM. Prioritise data hygiene and lightweight integrations before buying more tools.
- Strategy gaps persist: many organisations still lack the digital foundations that make data useful; fixing basics unlocks income and impact.
Start making the change
- Fix capture at source; tidy forms, set required fields, choose sensible formats.
- Connect what matters; pass data between systems with consent and clear ownership.
- Agree the language; a short field dictionary and naming rules reduce confusion and rework.
- Keep it simple; right-sized monitoring so you know when a sync fails, and how to put it right.
Ready to see the full picture?
[Request a data & integration review] • [Share your top data headache]