Make completion the default.
When people try to donate, register, refer or apply, the journey should feel obvious and calm, especially on mobile. We remove the friction that costs you income and trust; clearer content, accessible forms, faster pages.
Stop losing income. Get started now → [Talk about your priority journey]
More completions, fewer drop-offs
- More completions, fewer drop-offs; we simplify copy, repair broken states, and use proven form patterns so people finish first time.
- Mobile first, for real; journeys that behave on small screens and assistive tech, not just desktop.
- Accessible by default; WCAG-aligned patterns that reduce errors and increase trust for everyone.
Why this matters to non-profits
Many charities know their journeys are creaking, but the sector data shows how much value is being left on the table. In Blackbaud’s Status of UK Fundraising 2025, 36% of charities say their fundraising tech stack isn’t fit for purpose, and only 21% feel they get full value from their CRM; poor journeys and weak integration are a big reason why.
At the same time, the Charity Digital Skills Report 2024 highlighted that around half of charities have no digital strategy, with many struggling to use data to improve real-world tasks like forms and sign-ups. That gap shows up in abandoned actions and frustrated users; it’s fixable.
What good looks like
Plain-English pages with a clear purpose, short forms with sensible validation and helpful errors, patterns people recognise, fast loads and stable layouts. The effect compounds across journeys: fewer mistakes to handle, less staff time fixing issues, more people finishing what they started.
Recent example: targeted improvements to form messaging and structure increased completion by 20% in twelve weeks; same audience, same traffic, better results.
We make it happen
We focus on the journeys that move your mission—donate, refer, apply, register—and remove friction where it hurts most.
- Fix the form; labels that make sense, validation that helps, error states that guide, progressive disclosure where needed.
- Make the page carry its weight; strong headings, purposeful microcopy, clear next steps.
- Lift accessibility; keyboard paths, screen-reader checks, contrast and focus states, consistent components.
- Speed things up; smaller assets, sensible caching, stable page layout so taps don’t “jump”.
We tailor the depth to your capacity; an audit and fixes, hands-on rebuilds, or pairing with your team.
We’ll help you measure
- Task success; completion rate on donate, refer, apply, register; form error rate.
- Accessibility signals; checks against WCAG AA and assistive tech tests.
- Performance; smoother interaction and stable layout on mobile.
Data debt is real. After cleaning capture at source and joining up web ↔ CRM ↔ email, one client cut duplicate and obsolete records by 43%, improved email performance and sped up board reporting. Better journeys start upstream.
Ready to fix the journeys that matter?
Review a priority journey → [Book a free 30-minute check-in]
or
Start a light digital audit → [See where friction is costing you]
Keep momentum across the cluster
Raise more, retain more; turn smoother journeys into sustained income and stronger stewardship.
Be findable and trusted; get chosen before the click with credible, accessible content and the right signals.
Make your data usable; capture cleanly, connect systems, and use evidence to improve the next release.
- Review a priority journey
- Start a light digital audit