Be findable and trusted
Reach your community; earn trust; be the page people cite.
[Request a search & trust review] • [Show me opportunities on my advice pages]
Visibility and trust matter
Google and AI-driven results surface clear, credible pages; vague content gets ignored. Advice on health, money, or safety is judged to higher standards; pages that show real expertise, authorship and review dates are more likely to be chosen and cited.
Charity reality check; many teams still lack the basics that make digital work. In 2024, 50% of UK charities had no digital strategy; progress since then has been slow.
Make it easy to choose you
- Answer real questions in plain English; match the language people use.
- Show your experts; add named authors, governance, review dates and sources people can verify.
- Use structure search can read; apply appropriate schema; fix headings, internal links and breadcrumbs so journeys make sense.
- Treat accessibility and performance as table stakes; slow or unclear pages lose people.
What success looks like
After adding visible authorship, sources and structured data to priority templates, organic visits to key topics rose 36%; enquiries from those pages doubled in three months. Same audience; clearer pages; better outcomes.
Start making the change
- Pick the advice or service pages that matter most; we’ll uncover where clarity or trust is missing.
- Strengthen trust signals; add authorship, review cycles and citations where they belong.
- Apply schema to the right page types; tighten IA and internal links; remove friction that blocks action.
- Keep the momentum with a simple editorial playbook; publish pages that are citation-ready.
Ready to be the source people quote?
[Request a search & trust review] • [Show me opportunities on my advice pages]
A little evidence; no stat dump
Search expectations: YMYL topics need visible expertise and trustworthy presentation; strong EEAT signals improve the chance your content is surfaced and cited.
Charity Digital Skills (2024): 50% of charities lack a digital strategy; skills and capacity gaps persist.
CTAs
- Request a search & trust review
- See opportunities for your advice pages
Optional “Mission-Ready” (cross-links from all clusters)
Mission-Ready: discover, focus, and ship
What you get: a short discovery, a prioritised 90-day roadmap, and the first fixes shipped—so you see results quickly while we set up the habits for ongoing improvement.
Good for: when you want visible outcomes in weeks, not months, and a clear plan your team can actually deliver.
CTAs:
- Start a light digital audit
- Book a free 30-minute check-in